Who We Are

Our Story

Built by Practitioners.
Not Theorists.

NextaGrowth was founded by two performance marketers who combined have nearly four decades of hands-on experience inside the platforms — not just advising from the sidelines. We have scaled brands, rebuilt broken ad accounts, and spent tens of millions of dollars profitably. This is what we do.

35+

Years Combined Experience

$100M+

Revenue Generated

3x+

Avg. ROAS Improvement

89%

Client Retention Rate

Our Mission

We exist to turn ad spend into compounding business growth.

Most agencies optimize for vanity metrics — clicks, impressions, follower counts. We optimize for one thing: profitable revenue at scale. That clarity shapes every decision we make inside a client's account.

We take on very few clients at a time — deliberately. Not because we can't handle more, but because elite execution demands real attention. Every brand we work with gets the same focus we'd give our own money.

Our Values

How We Work

Depth Over Breadth

We do two things — Google and Meta. We do them exceptionally well, and we don't dabble in everything else to seem bigger than we are.

Data-Driven, Always

Every optimization is hypothesis-tested and measured. Gut feelings don't scale. Repeatable systems do.

Long-Term Thinking

We build sustainable growth engines — not short bursts that evaporate when the campaign ends. Our clients stay because the results keep coming.

Radical Transparency

You see everything — real numbers, real decisions, real explanations. No smoke, no mirrors, no hidden markups.

Leadership

The Founders

Two veterans who've seen every corner of the industry. Between them: agency leadership, Fortune 500 campaigns, direct-to-consumer growth, lead generation at massive scale, and a combined track record that speaks louder than any fake paid endorsement.

BO

Brian Osterhout

Co-Founder & Head of Performance Marketing

Brian has been building and scaling paid media strategies since the mid-1990s — long before "performance marketing" was even a job title. With 25+ years navigating every major platform shift in digital advertising, he is one of the most seasoned practitioners in the space.

Before founding NextaGrowth, Brian served as CEO of Addictive Results Marketing, where he built and led the agency from the ground up — developing the Vortex Ads Method, a proprietary multi-platform scaling system designed specifically for ecommerce and lead generation brands. Prior to that, he held senior roles at A4D Inc. and MUNDOmedia Ltd., two of the performance marketing industry's most respected networks.

At Search/eLocal he developed industry pioneering tech and strategy, along with massive contracts with every possible enterprise partner to help grow the business from a sub $100M operation to multiple $Billion dollar valuation in under 3 years.

Brian has personally managed hundreds of millions of dollars in ad spend across Google, Meta, and beyond including native, TikTok and others including Applovin. He has been through every major algorithm overhaul, every platform policy change, and every market cycle — and he knows how to turn disruption into competitive advantage. His specialty: making the numbers work when others say they can't.

Google Ads Meta Ads Ecommerce Scaling Lead Generation Agency Leadership Vortex Ads Method

25+

Years in Paid Media

$200M+

Ad Spend Managed

4

Major Agencies Led

CM

Chad MacKenzie

Co-Founder & Head of Growth Strategy

Chad's obsession with marketing started at age 15 when he picked up Ogilvy on Advertising and never put the mentality down. What followed was 15+ years of experience across Fortune 500 brand marketing, enterprise sales leadership, and high-stakes performance media buying — a rare combination that gives him both the strategic altitude and the in-the-weeds execution ability that most marketers never develop together.

Before co-founding NextaGrowth, Chad held a Senior SEM Media Buyer role at Fresh Clean Threads, scaling paid search for one of the fastest-growing apparel brands in the country. He also built expertise inside Fluent Inc., Earnware Corporation, and A4D Inc. — companies at the cutting edge of performance and data-driven marketing.

Chad has generated over $100 million in revenue for the brands he's worked with across ecommerce and lead generation. His edge is an unusual ability to connect the macro brand story to micro ad mechanics — bridging the gap between what a company is trying to say and what actually makes a customer click, convert, and come back.

Google Ads / SEM Ecommerce Growth Lead Quality Optimization Fortune 500 Background Brand Strategy

15+

Years in Paid Media

$100M+

Ad Spend Managed

F500

Scale

Our People

The Team

A small, elite group of high-performance US-based industry veterans dedicated to your success.

Account Management

Dedicated points of contact who know your business inside and out

Billing Support

Transparent, hassle-free billing you can trust

Creative Support

High-converting ad creatives built by performance experts

Brian & Chad On Every Account

Unlike larger agencies where your account gets handed off to junior staff, Brian and Chad stay personally involved on every account. This ensures top-tier performance, direct accountability, and the kind of strategic thinking that actually moves the needle. When you work with us, you're getting the founders — not a middleman.

100%

US-Based Team

Founder

Led Accounts

24/7

Support Available

Fast

Response Time

"We both worked on the inside of performance marketing for over a decade before we ever ran an agency. We've sat where our clients sit — under pressure to grow, with a budget on the line. That's why we treat every account like it's our own money. Because we know exactly what it feels like when it is."

Brian Osterhout & Chad MacKenzie

Co-Founders of NextaGrowth

Why NextaGrowth

What makes us genuinely different.

There are thousands of agencies running Google and Meta ads. Very few of them are run by people who have actually done this at scale, for years, under pressure. Here's what sets us apart.

🇺🇸

100% US-Based Team

No offshore execution, no account managers learning on your dime. Every strategy and every optimization comes from senior-level professionals who understand your market.

🎯

Ruthlessly Focused Expertise

We don't offer SEO, influencer marketing, or brand activations. We do Google and Meta — and we have mastered those two platforms in a way that generalist agencies simply cannot match.

📈

Depth of Experience

Brian and Chad have navigated every major platform change over the past two-plus decades. That institutional knowledge means your campaigns are shaped by pattern recognition most advertisers don't have access to.

🤝

True Partnership Model

We deliberately limit our client roster. When we take you on, you get direct access to the founders — not an account coordinator who started last month.

🔬

Proven Methodology

We bring proprietary frameworks built over years of real-world testing — including Brian's Vortex Ads Method — designed to scale ecommerce and lead gen brands profitably and predictably.

💡

Both Sides of the Business

Chad's Fortune 500 brand marketing background combined with Brian's direct-response agency expertise means we think about growth holistically — not just in terms of cost per click.

Client Retention

Built to Last

We don't chase clients.
We keep them.

Most agencies are built around acquisition — winning new business, onboarding the next brand, moving on. We built NextaGrowth around the opposite idea: that the best measure of our work is how long people stay.

The answer, consistently, is a long time. Not because we lock people into contracts or make it hard to leave — but because they're growing, they trust us, and they know we're genuinely in their corner. When you work with us, you're not a line item on a roster. You're a partner, and we treat you exactly like that.

That's not a positioning statement. It's just how Brian and Chad are wired. Looking out for the people we work with isn't a strategy — it's a value system. It shapes every recommendation we make, every budget decision we advise on, and every conversation we have. We'll always tell you the truth, even when it's not what you want to hear. Especially then.

89%

of clients stay year over year

01

We succeed when you succeed

Our entire business model depends on our clients growing. That alignment means we are never tempted to recommend what's easiest — only what actually moves your numbers forward. Your win is ours.

02

No hidden agendas, ever

We will tell you when to pull back spend, when a campaign isn't working, and when a budget could be used more effectively elsewhere. Real partners tell you the truth. That's what we do.

03

We know your business, not just your ads

Long-term relationships mean we develop a deep understanding of your customers, your margins, your seasonality, and your goals. That context is something a new agency can never replicate. It's built over time.

04

Our reputation is built on your results

We don't advertise heavily. We grow through referrals and retained clients — which means every partnership we have is a direct reflection of our work. We take that seriously every single day.

"We've never had to chase a client to stay. When someone's ROAS is climbing, their cost-per-acquisition is dropping, and they can see exactly what's happening and why — they don't leave. They send their friends. That's the business we set out to build, and it's the one we have."

— Brian Osterhout & Chad MacKenzie

Ready to work with people
who've been there?

We only take 1–2 new clients per quarter. If you're serious about scaling your ad performance, let's start with a free, no-obligation audit.

🔒 No credit card required • 100% Free • Results within 72 hours