Lead Gen · Cold signal based email & ads

Qualified calls on your calendar, from cold signal based email done right with ad support.

We build the domains, find the decision makers, write the emails, call the replies and qualify every lead — so you only ever speak to people who fit.

Book a strategy call →See the full system ↓


Results from Our Cold Email Campaigns

Qualified calls booked for companies across recruitment, wealth management, industrial automation, and more.

Connect Group

Recruitment

17job placement orders
in 49 days
Who we emailed
Hiring managers at companies with active demand for specialist AI talent.
How we qualified
A live open role, hiring urgency and a decision maker on the call.
Read the full case study →
Regent Peak Wealth Advisors

Wealth management

6high-net-worth clients introduced
in 46 days
Who we emailed
Business owners, executives and founders matching the firm's client profile.
How we qualified
Financial complexity, fit with the firm's ideal client and openness to an advisory call.
Read the full case study →
Vention

Industrial automation

$85Kin new revenue
in under 60 days
Who we emailed
Manufacturing leaders dealing with manual assembly or long equipment lead times.
How we qualified
A real automation problem, buying authority and fit with Vention's platform.
Read the full case study →
Crawford Thomas

Recruitment

$100K+in new revenue
within 6 months
Who we emailed
Manufacturing employers under live hiring pressure.
How we qualified
Hiring urgency, role fit and a decision maker involved.
Read the full case study →

Every step, from cold email to qualified calls

Here are all the steps involved, from sending cold emails to booking only qualified people on your sales team's calendar.

This is what you get working with us

Every step below is completely done for you.

12 of 13 steps fully done for you

01.Signal Tracking & Lead List Building (List Segmentation)Done for you
02.Distributed Cold Email Sending Infrastructure Buying + Setup (Domains + Email Addresses)Done for you
03.Offer Creation for Cold Traffic LeadsDone for you
04.Multiple Variants of Cold Email CopywritingDone for you
05.Testing and Optimizing Cold Email CopyDone for you
06.Cold Email SendingDone for you
07.Cold Email Deliverability MonitoringDone for you
08.Follow-Ups & Reply HandlingDone for you
09.SMS + Email Leads Within 90 SecondsDone for you
10.Qualifying LeadsDone for you
11.Appointment Setting Directly on Your CalendarDone for you
12.Sales Assets Building to Maximize Show RateDone for you
13.Monthly Campaign Reviews, Results and Market Trends AnalysisDone with you

Your only job: take the qualified calls on your calendar.

That's it

Want this entire system running for your business?

Book a strategy call with us →

Fig. 01

Every step from the first cold email to a qualified call, phase by phase

This is the exact cold email system that needs to be implemented, in this exact order, to get highly qualified sales calls on your calendar.

20–50outreach domains we set up
2–3email addresses on every domain
1,000+cold emails sent every day
5 minto reply, call, qualify and book
StepDecision5-minute actionException / loop
  1. 01

    Phase 01

    Market & Signals

    Find who is buying, and why now.

    Define the offer

    Services, pricing, fit

    Map the ICP

    Industry, size, roles, TAM

    Track buying signals

    Funding, expansion, hiring

    Relevant signal?No → Back to research
  2. 02

    Phase 02

    Build the Lead List

    Real decision makers, verified contact data.

    Find companies

    Match signal, ICP, service

    Find decision makers

    Owners, executives, buyers

    Enrich & verify

    Email, phone, LinkedIn

    Contact complete?No → Re-enrich
  3. 03

    Phase 03

    Segment & Prepare

    The right message for every segment.

    Split by service

    One list per offer

    Split by signal

    Funding, hiring, launches

    Prioritise segments

    Intent, fit, urgency

    Personalise & QA

    Context, fields, duplicates

  4. 04

    Phase 04

    Infrastructure & Send

    Protected domains, primary inbox placement.

    Domains & mailboxes

    20–50 domains, 2–3 each

    Authenticate & warm

    SPF, DKIM, DMARC, 2–3 wks

    Write campaign copy

    3 angles per segment

    Launch & monitor

    Daily deliverability checks

    Deliverability issue?No → Fix and re-warm
  5. 05

    Phase 05

    Handle Replies

    Every interested reply, handled in minutes.

    Classify every reply

    Positive, referral, OOO

    Reply + call

    Within 5 minutes

    Lead connected?No → SMS, email, call again
  6. 06

    Phase 06

    Qualify & Book

    Only qualified leads reach your calendar.

    Understand the need

    Problem, goal, urgency

    Confirm fit

    Size, authority, budget

    Book on your calendar

    Invite, reminders, brief

    Qualified fit?No → Do not book

Continuous optimization loop — reply quality, show rate and sales-call outcomes refine targeting for the next cycle.


Fig. 02

Sending setup: multiple domains and email addresses to spread out sending volume

company.com

Primary

Your primary domain. Never used for cold email.

getcompany.com

  • sam@getcompany.com
  • sam.d@getcompany.com
  • s.dhital@getcompany.com

meetcompany.com

  • sam@meetcompany.com
  • sam.d@meetcompany.com
  • s.dhital@meetcompany.com

hellocompany.com

  • sam@hellocompany.com
  • sam.d@hellocompany.com
  • s.dhital@hellocompany.com

hicompany.com

  • sam@hicompany.com
  • sam.d@hicompany.com
  • s.dhital@hicompany.com

companyhq.com

  • sam@companyhq.com
  • sam.d@companyhq.com
  • s.dhital@companyhq.com

Example — 5 domains × 3 mailboxes = 15 sending mailboxes. Live campaigns run on 20–50 domains.


Fig. 03

Lead lists split by offer, with multiple email angles and CTAs tested to get more positive replies

ICP 1

Direct

Direct CTAValue CTA

Indirect

Direct CTAValue CTA

Value

Direct CTAValue CTA

ICP 2

Direct

Direct CTAValue CTA

Indirect

Direct CTAValue CTA

Value

Direct CTAValue CTA

ICP 3

Direct

Direct CTAValue CTA

Indirect

Direct CTAValue CTA

Value

Direct CTAValue CTA

Every angle runs as a 3-step sequence. Winning combinations scale, the rest get cut.


More Cold Email Case Studies

Same system, different markets. E-sports, recruitment, healthcare and education SaaS.

ForPlayers

E-sports

€70Kin new revenue
in 3 months

ForPlayers connects brands, sponsors and partners with the competitive gaming market.

Read the case study →
Elate Staffing

Recruitment

20placements
in 55 days

Elate Staffing serves industrial, technical, engineering and commercial employers in the United Kingdom.

Read the case study →
HelpCare AI

Healthcare IT

4healthcare clients secured

HelpCare AI provides AI-driven tools for patient care, monitoring and healthcare operations.

Read the case study →
Hippocratic AI

Healthcare

2strategic partners
in 60 days

Hippocratic AI develops safety-focused generative AI applications for healthcare organizations.

Read the case study →
FabuLingua

Education SaaS

5new clients
in 48 days

FabuLingua helps children learn languages through stories and interactive learning.

Read the case study →

How long does it take to get your first qualified call booked?

Week by week: exactly what we do, when your first qualified calls land on your calendar, and how results keep improving after that.

  1. Week1

    Onboarding and infrastructure

    We lock in who we target and what a qualified lead means for you, then start building the sending system.

    • Onboarding call: your offer, ideal customer, qualification criteria and calendar link
    • Buy 20–50 outreach domains, separate from your main domain
    • Set up 2–3 email addresses on each domain
    • Authenticate every domain (SPF, DKIM, DMARC) and start warmup
  2. Week2

    Lead lists and email copy

    While your email addresses warm up, we build who we email and what we say.

    • Track buying signals and build lead lists of decision makers
    • Verify every email and phone number, segment lists by offer
    • Write 3 email angles per segment, each with its own CTA
    • Run launch checks on links, sending limits and schedules
  3. Week3

    Launch and first qualified calls

    Campaigns go live and interested leads start coming in.

    • 1,000+ cold emails sent per day, deliverability monitored daily
    • Every interested reply gets an email and a call within 5 minutes
    • We qualify each lead against your criteria before booking
    • First qualified calls land on your calendar, with a lead brief
  4. Week4

    Optimize and scale

    Real replies tell us what works. We double down on it.

    • Compare reply rates across every angle and CTA
    • Scale the winning combinations, cut the rest
    • Keep following up until every interested lead responds
    • Qualified calls keep landing on your calendar
  5. Week5

    Analyze what closes

    We study the calls you took to find the leads most likely to become customers.

    • Review all campaign data and sales call recordings since week 1
    • Compare qualified leads that closed with those that did not
    • Find what the closed leads have in common: industry, size, signal, role
    • Feed it back into market research, so new lists target more leads like them

Frequently asked questions

01
02
03
04
05
06
07
08
09
10

See whether cold email can fill your calendar with qualified calls

We'll look at your market, your ideal customer and your qualification criteria. If cold email is a fit, we'll walk you through next steps.

  • 25-minute call
  • Your market and ideal customer reviewed
  • A clear answer on fit, no pressure
Book Private Consultation →